Surface Neo & Windows 10X
Many Postures, 
One System​​​​​​​
In 2018, professionals had two choices for large screen mobile productivity: laptops optimized for precision and power at the expense of simplicity and portability or tablets optimized for simplicity and portability at the expense of precision and power.
I led a team of designers that erased that line by defining a new computing platform designed from the ground up for truly professional productivity everywhere.
In 2018, professionals had two choices for large screen mobile productivity: laptops optimized for precision and power at the expense of simplicity and portability or tablets optimized for simplicity and portability at the expense of precision and power.
I led a team of designers that erased that line by defining a new computing platform designed from the ground up for truly professional productivity everywhere.
My Role
I managed a team of designers that defined the core product for Windows 10X for dual screen devices. In addition to that, I was the virtual lead for defining software experiences. This was done in partnership with a huge team of PMs, Engineers, Researchers and other design teams across Microsoft including Windows, Office and Surface. I led this effort from January 2015 to October 2018. 
 
So, what does that mean specifically?
Product Insights and Market Fit 
Product Vision and Strategy 
Product Planning 
Design Execution 
Design Leadership
Design Leadership
The Catalyst
""What can you do with this?"
I'd like to say this project was born out of pure insight or recognition of a customer problem. However, my experience has shown that the catalyst for discovering a problem to solve can come from many places. 
 
For us this happened when the Surface Industrial Design team approached us with early hardware concepts for foldable devices.
Note: We worked on what would become Surface Duo for an extended period of time before we came to the conclusion that this form factor with Windows couldn’t meet the needs of our users. For confidentiality reasons, I won’t be diving into this process.  
 
Towards the end of our time on the Duo we started working on Surface Neo. 
A Solution Looking For A Problem
We didn't get to start with user problems, so before we could even start designs a solution, we had to find them. Then we could begin to understand how a marriage of software and hardware could meet them. 
We did in this in two parallel processes:  
Getting a signal on product market fit opportunity with our research and marketing partners. Also, understanding the business opportunity our executives and project leaders saw. 
Exploring attributes of the hardware and understanding how they could help solve real-world problems for users. 
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